Privacy Policy
Effective date: November 1, 2026. Last updated: November 1, 2026.
1. Introduction and scope
Wente Bros., doing business as Wente Family Vineyards and Murrieta’s Well (“Wente,” “we,” “us”), respects your privacy. This policy explains what personal information we collect, how we use and disclose it, and the choices and rights you have.
This policy applies to personal information we collect through:
- Our websites, wentevineyards.com and murrietaswell.com
- Our online store, wine clubs, and email and text programs
- Our tasting rooms, The Grill, The Course at Wente Vineyards, and events, weddings, and corporate events at our properties
- Phone, email, and in-person interactions with us
This policy does not cover third-party sites we link to, such as our merchandise store. When you book through Tock or GolfNow, their privacy policies also apply. Job applicants receive a separate privacy notice during our application process. Employees and contractors receive a separate notice.
Our address is 5050 Arroyo Road, Livermore, CA 94550.
2. Information we collect
We collect the following types of personal information:
- Identifiers, such as your name, postal address, email address, phone number, account username, IP address, and cookie or device identifiers.
- Customer records, such as billing and shipping addresses and payment card information.
- Commercial information, such as purchases, wine club membership and shipments, reservations, event bookings, gift card activity, and wine preferences.
- Internet activity, such as pages and products you view, links you click, emails you open, the site that referred you, and your browser and device type.
- Approximate location, derived from your IP address or a ZIP code you enter, for example in our wine finder. We do not collect precise geolocation.
- Audio and visual information, such as security camera footage at our properties and photos you send us.
- Professional information, such as your company and title when you inquire about corporate events or trade accounts.
- Inferences, such as wines or events we think you may enjoy, based on the information above.
We collect this information from:
- You, when you shop, join a club, make a reservation, sign up for emails or texts, or contact us
- Your browser or device, automatically, through cookies and similar technologies
- Service providers that help us run our business, such as payment processors, shipping carriers, and booking platforms
- Advertising and social media platforms
- Other people, such as a friend who sends you a gift or a planner who books an event on your behalf
3. How we use personal information
We use personal information to:
- Process and ship orders, confirm age at delivery, and manage wine club memberships
- Manage tastings, dining, golf, events, and weddings
- Respond to questions and provide customer service
- Send marketing emails, texts, and club communications
- Personalize our websites and recommendations
- Show you advertising, including targeted ads on other websites and social media
- Measure and improve our websites, products, and services
- Protect against fraud and security incidents
- Comply with the law, including alcohol shipping and reporting requirements
- Any other purpose we describe when we collect the information
4. How we disclose personal information
We do not sell personal information for money. We do disclose it to the following recipients.
Service providers and contractors. These companies process personal information on our behalf, under contracts that limit how they can use it. They include:
- E-commerce and wine club platforms
- Payment processors
- Email and text marketing platforms
- Shipping carriers and fulfillment partners
- Reservation and booking platforms, such as Tock and GolfNow
- Website hosting, development, and analytics providers
- Customer service, IT, and security providers
- Professional advisors, such as accountants and attorneys
Advertising and social media partners. We allow partners such as Meta and Google to collect information through cookies and pixels on our websites. They use it to show you our ads on other sites and to measure ad results. We do not upload customer lists to advertising platforms. Under California law, this may be considered “selling” or “sharing” personal information. You can opt out at any time. See Section 10.
Others. We may also disclose personal information:
- To government agencies, including state alcohol regulators, when required by law
- To comply with legal process or protect our rights, customers, or property
- In connection with a merger, sale, or transfer of all or part of our business
- With your direction or consent
5. Cookies and tracking technologies
Our websites use cookies, pixels, and similar technologies. They fall into three groups:
- Necessary, which keep the site, cart, and checkout working
- Analytics, which help us understand how visitors use our sites
- Advertising, which let our advertising partners show you relevant ads on other sites
When you first visit, a banner lets you accept or decline advertising and analytics cookies. You can change your choice at any time through the “Do Not Sell or Share My Personal Information” link at the bottom of every page.
Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of selling and sharing for that browser. Our site will show that your signal was honored.
Do Not Track. We do not respond to Do Not Track signals, which are different from GPC. You can also block or delete cookies through your browser settings. Some site features may not work without them.
6. California disclosures
In the past 12 months, we collected the categories below. We collected them from the sources in Section 2 and used them for the purposes in Section 3. Retention periods are based on how long we need the information for those purposes, plus any period required by law.
| Category | Disclosed to service providers | Sold or shared with | Retention |
| Identifiers | All service provider types in Section 4 | Advertising and social media partners | While your account or membership is active, and afterward as long as needed for tax and legal requirements |
| Customer records | E-commerce, payment, shipping, booking, and customer service providers | Not sold or shared | While your account or membership is active, and afterward as long as needed for tax and legal requirements |
| Commercial information | E-commerce, marketing, booking, and analytics providers | Advertising and social media partners | While your account or membership is active, and afterward as long as needed for tax and legal requirements |
| Internet activity | Hosting, analytics, and marketing providers | Advertising and social media partners | As set by the retention settings of our analytics and advertising tools |
| Approximate location | Hosting and analytics providers | Advertising and social media partners | As set by the retention settings of our analytics and advertising tools |
| Audio and visual information | Security providers | Not sold or shared | Until our security system records over it, unless needed for an incident |
| Professional information | Booking, marketing, and customer service providers | Not sold or shared | As long as needed to respond to your inquiry and maintain our business relationship |
| Inferences | Marketing and analytics providers | Advertising and social media partners | While your account is active |
| Sensitive personal information (account login, payment card number) | Payment, e-commerce, and security providers | Not sold or shared | While your account is active. We do not store full card numbers. |
We do not knowingly sell or share the personal information of anyone under 16.
7. Sensitive personal information
We collect limited sensitive personal information: your account login and password, and payment card numbers processed through our payment providers. We use it only to provide the products and services you request, keep your account secure, and prevent fraud. We do not use it to infer characteristics about you, and we do not sell or share it. Because of this, we do not offer a separate right to limit its use.
8. Notice of financial incentive
We offer programs that give you benefits in exchange for personal information. California law considers these financial incentives.
Email and text sign-up offers. When you join our email or text list, you provide your email address or phone number. In return, you may receive offers such as discounts and early access to releases and events, as described on the sign-up form.
Wine clubs. Members provide contact, shipping, and payment information and allow us to keep their purchase history. In return, members receive the benefits and follow the terms described on our wine club pages.
How to join and leave. You join by completing the sign-up form and agreeing to the program terms. You can leave at any time. Use the unsubscribe link in any email, reply STOP to any text, or cancel your club membership as described in the club terms.
Value of your information. We estimate that the value of the personal information you provide is reasonably related to the value of the benefits you receive. We base this estimate on the cost of the discounts and benefits we provide.
9. Your California privacy rights
If you are a California resident, you have the right to:
- Know what personal information we have collected about you, including the categories, sources, purposes, and recipients, and the specific pieces of information. This covers information collected on or after January 1, 2022.
- Delete personal information we collected from you, subject to legal exceptions.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of your personal information. See Section 10.
- Not be discriminated against for exercising these rights. Program benefits described in Section 8 may differ if you choose not to provide information those programs require.
How to make a request. You can submit a request by:
- Completing our online form at [URL]
- Emailing privacy@wentevineyards.com
- Calling toll-free at (866) 456-6208
Verification. To protect your information, we verify your identity before responding. We will ask you to confirm information we already have, such as your email address and a recent order or reservation. Requests for specific pieces of information require more verification.
Authorized agents. You may use an authorized agent to submit a request. We will ask for your signed permission and may ask you to verify your identity directly with us.
Our response. We will confirm receipt within 10 business days and respond within 45 calendar days. If we need more time, we will tell you and may take up to 45 more days. We do not charge a fee unless a request is clearly unfounded or excessive. You may submit a request to know up to twice in any 12-month period. If we deny any part of a request, we will explain why.
10. Opting out of sale or sharing
You can opt out of the sale or sharing of your personal information in any of these ways:
- Click “Do Not Sell or Share My Personal Information” at the bottom of any page on our websites
- Decline advertising cookies in our cookie banner
- Turn on Global Privacy Control in your browser
- Contact us using the methods in Section 9
Your choice applies to the browser and device you use. If you use more than one, set your choice on each.
We will show a confirmation when we process your opt-out. We will wait at least 12 months before asking you to opt back in.
11. Other important information
Marketing communications. You can stop marketing emails by clicking unsubscribe in any email. You can stop texts by replying STOP. We will still send messages about your orders, reservations, and club membership. We do not share mobile phone numbers or text messaging consent with third parties for their own marketing purposes.
Age requirement. Our websites, products, and programs are for adults 21 and older. We do not knowingly collect personal information from anyone under 21. If we learn we have, we will delete it.
Security. We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.
Residents of other states. Depending on where you live, you may have similar rights to access, delete, correct, or opt out. Submit requests using the methods in Section 9. If we decline your request, you may appeal by replying to our response. We will respond to appeals as required by your state’s law.
California “Shine the Light.” California residents may ask whether we disclose personal information to third parties for their own direct marketing purposes. We do not. To ask, contact us using the methods in Section 12.
12. Changes and contact
We review this policy at least once a year. When we make material changes, we will update the date at the top and post a notice on our websites.
This policy is available in alternative formats on request. Contact us if you need it in another format.
Questions or requests:
- Mail: Wente Bros., Attn: Privacy, 5050 Arroyo Road, Livermore, CA 94550
- Email: privacy@wentevineyards.com
- Toll-free: (866) 456-6208